Resume
Experience
Global Digital - Analytics Manager
- Guiding the analytics practice for Global Digital and Specialized more broadly.
Global Digital - Senior Data Analyst
- Architected ecommerce tracking across 30+ countries and built product datasets from 10+ sources for end-to-end supply chain visibility.
- Found marketing subscribers had +47% higher LTV, shifting business focus toward subscription growth.
- Cut manual reporting 50% by building self-serve reports and documentation.
- Uncovered $2M in annual revenue leakage; findings presented to the CDO led to reversal.
- Connected online behavior to retail purchases, giving leadership their first omnichannel view.
Global Ecommerce - Web Analyst
- Partnered with data engineers to build data models for new datasets.
- Ran market research that informed a new product’s launch strategy.
- Automated manual processes, cutting $100k in annual OPEX.
Digital Analyst
- Principal analyst for clients ranging from $100M to $10B in annual revenue.
- Built measurement plans and reusable analyses for the broader analytics team.
- Guided marketing experiments to measure true incrementality of spend.
Associate Digital Analyst
- Based in Philadelphia, PA.
Skills
- Languages & SQL: SQL (BigQuery, Redshift, Snowflake), Python, R
- BI & Visualization: Tableau, Excel
- Web & Marketing Analytics: Google Analytics, Google Tag Manager, Google Ads, Meta, DV360, Klaviyo
- Data & Experimentation: Data pipelines & modeling, A/B testing & incrementality measurement, data governance & documentation
- Collaboration: Jira, Confluence
Education
University of Oregon
- Major: Business Administration
- Major: French
- Minor: English
Université Jean Moulin Lyon 3
- Focus: Business